Alex J. Renard

Sporting Goods Designer | Industrial Design & Production Specialist

Los Angeles, US.

About

Highly innovative Sporting Goods Designer with a proven track record in creating visually compelling and technically feasible designs for bikes, ice skates, and skateboards. Leverages a deep understanding of trend analysis, painting technologies, and decal production processes to deliver high-impact product aesthetics. Consistently achieves a high first-iteration approval rate by integrating design for manufacturability principles, ensuring seamless implementation and accelerated time-to-market.

Work

Velocity Sports Innovations

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Senior Industrial Designer, Hard Goods

San Francisco, CA, US

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Summary

Led comprehensive industrial design efforts for high-performance sporting goods, focusing on aesthetic innovation and production efficiency for bikes and skateboards.

Highlights

Spearheaded the aesthetic design and graphic application for 5+ new bicycle models and 10+ skateboard deck series, contributing to a 20% increase in product line sales over two years.

Integrated advanced painting technologies and decal manufacturing insights into design specifications, reducing production lead times by an average of 15% and minimizing material waste by 10%.

Achieved a consistent 95% first-iteration approval rate on all design concepts by proactively collaborating with engineering and manufacturing teams to ensure optimal manufacturability and cost-effectiveness.

Conducted in-depth market research and trend analysis to inform color palettes and graphic styles, ensuring product relevance and strong consumer appeal across diverse demographics.

Arctic Edge Gear

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Product Designer, Ice Sports

Montreal, QC, Canada

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Summary

Designed and developed visual aesthetics for a range of ice sports equipment, emphasizing innovative finishes and graphic integration with manufacturing processes.

Highlights

Developed and executed surface finish and graphic designs for 3 new lines of ice skates, resulting in a 12% increase in brand recognition and market share within two competitive seasons.

Collaborated closely with production engineers to refine painting and sticker application processes, improving production line efficiency by 8% and reducing graphic application errors by 25%.

Pioneered the use of new durable graphic materials, extending product lifespan by an estimated 1.5 years while maintaining vibrant aesthetics, validated through rigorous wear testing.

Presented design concepts to stakeholders, consistently securing first-iteration approval for 85% of projects by clearly articulating design rationale and production feasibility.

Education

ArtCenter College of Design

Pasadena, CA, United States of America
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Bachelor of Science Industrial Design Grade: 3.8/4.0

Courses

Product Design & Development

Materials & Manufacturing Processes

Color Theory & Application

Advanced CAD & Rendering

Design for Production

Languages

English

French

Certificates

Certified SolidWorks Professional (CSWP)

Dassault Systèmes

Advanced Materials for Product Design

IDSA (Industrial Designers Society of America)

Skills

Design Software

SolidWorks, Rhino 3D, KeyShot, Adobe Creative Suite (Photoshop, Illustrator, InDesign), AutoCAD, Fusion 360.

Industrial Design

Product Design, Concept Development, Sketching & Rendering, Prototyping, Ergonomics, Human Factors, Form & Aesthetics.

Manufacturing & Production

Design for Manufacturability (DFM), Injection Molding, CNC Machining, Painting Technologies, Decal & Sticker Application, Material Science, Surface Finishes, Production Process Optimization, Quality Control.

Creative & Strategic

Color Theory, Trend Forecasting, Market Research, Brand Identity, Cross-functional Collaboration, Visual Communication, Problem-Solving.